Can we tap into these isolated sparks of creativity to problem solve? Well, let’s consider this. If college enrollment is down, how can we make it more inviting for future students? How can we market to future students?
Consider this. The decor of schoolrooms are often stark, bland, hospital-like. If we taught our students to use creative invoking techniques like personal analogy mixed with fantasy… I wonder what magical stories they could imagine for us to bring life to our walls? What if we partnered them with the art department and offered those students real-world applications? Could we make those walls tell stories of the walk of past students’ lives for future students?
For those students still working on descriptive and evidentiary writing, I suggest we hand them the marketing brochure, website, social media and say “go.” Write the story to inform future students about why they should attend this amazing institution.
Davis, G.A. (2004). Creativity is forever. Kendall/Hunt Publishing Company.